Do we really need to pinpoint the importance of a designer in a web application project success? If so, let’s start by sharing an overview of the design process we use at Pixeleez on a web design project.

First things first: in every project, our team includes a brief outline that helps clients understand what will be involved in building their website, and give them an estimation of the timeframe of each web design project phase. Here is an overview of these phases:

The web design brief

It is widely accepted that clients have generally a good idea of their needs before they ask for a website quote. That is why our clients share a web design requirement specification with us to help us better understand their needs. Put simply, the client gives us a document that outlines what he/she needs our web designers to include in the website. As a rule of thumb, a web design brief includes these specific requirements:

  • Budget
  • Time frame
  • Critical and technical requirements
  • Ideal conclusions
  • Reference websites
  • Preferable structure

Once we receive the brief and discuss it with you, we will be able to provide you with a quote for your web design project, including an overview of the implementation strategy and optional inclusions you might need.


Depending on the size of your web design project, and whether you can allocate more time and budget to feedback cycles and UX innovations, we can provide a wireframing stage. This is a great way to explore new ideas with our designers without the cost associated with mocking up screens as a complete web design.


You certainly know by now that our great advantage over our competitors is our ability to deliver custom web designs to suit every need. Of course, it is also possible to adopt an “off the shelf” approach. Together with you, our designers will recommend one or the other approach depending on your web design brief.

As a general rule, our view is that it’s always better to use a custom web design to compete effectively online. Amongst the many advantages of this approach is the ability to better balance the elements your web design requires. This translates into better SEO rankings, lower cost maintenance, broader browser support, bigger design flexibility...

During the design phase, our web designers focus on critical issues of your project such as mobile experience, page load speed, SEO requirement, ease of management through CMS software, etc. This is only possible in a custom web design approach.

Content handling

Whether you “feed” your new website with new content, an existing one or external data sources, you will need content handling. Our team of web designers creates a placeholder for every page on your website when it sets up your CMS software. In a collaborative effort, our team will help you through the first stages of content handling by loading in blocks of content.

However, you will most certainly want to have full control over the content you publish on your new website, and your new CMS software is the fastest and easiest way to do so. You might also want to handle your content fully, which will reduce your web design project’s fees.

During the content handling phase, we will provide you with all the support you need to make the most of your CMS tools to get all the content into your website. In case you rely on external data sources, our team of developers can set up an import system within your CMS in order for it to be pulled automatically.

Looking for a cool design for your website? Contact us today!


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